The tower East lobby is located in a residential building designed by Emory Roth and Partners and erected circa 1961. The design concept was to create a warm and inviting space by enhancing original details with color and materials in keeping with fundamental modernist traditions. A color scheme was developed to compliment existing materials and enhance a variety of focal points. The Tower East design focused on refinishing existing materials, such as the Brazilian rosewood and the terrazzo columns. New dynamic features such as a concierge desk, bronze frames mirror, bronzed bead curtain, architectural lighting, gilded coffer, and richly colored and textured furniture and carpet were added to create an elegant and comfortable atmosphere. The basic modernist credo of blurring the special distinction of the outside to the inside is maintained and enhanced. The Tower East lobby renovation remains true and respectful to modernist precepts of the early modern while looking boldly to the future.
Residential
Commercial
Stagwell Group
Yancey Richardson
Neo Dekor
NYC 2012 Olympics
Tower East
Scarola Reavis
Schell Mullaney
304 Park Avenue S
Yancey Richardson
1240 3rd Avenue
135 W 50th Street
Den Nightclub
Furniture
Clients
Tower East Lobby2002
New York, NY2100 sf
The tower East lobby is located in a residential building designed by Emory Roth and Partners and erected circa 1961. The design concept was to create a warm and inviting space by enhancing original details with color and materials in keeping with fundamental modernist traditions. A color scheme was developed to compliment existing materials and enhance a variety of focal points. The Tower East design focused on refinishing existing materials, such as the Brazilian rosewood and the terrazzo columns. New dynamic features such as a concierge desk, bronze frames mirror, bronzed bead curtain, architectural lighting, gilded coffer, and richly colored and textured furniture and carpet were added to create an elegant and comfortable atmosphere. The basic modernist credo of blurring the special distinction of the outside to the inside is maintained and enhanced. The Tower East lobby renovation remains true and respectful to modernist precepts of the early modern while looking boldly to the future.