The client, and Upper East Side Cooperative Board, wanted to increase retail space and update the sidewalk image to complement the residential tower in this renovation. Additional retail space was gained by obtaining a zoning variance to extend the store front outward toward the property line, while a modern free-plan façade with horizontal strip glazing fulfilled the retailers’ need for visibility. The façade is carefully proportioned to provide a framework for a sophisticated system of lighting and stainless steel signage. The resulting modern expression is softened with the use of European limestone, frosted glass, and metal. Accent lights were inserted at regular intervals in the frosted glass panels, providing depth in a seemingly taut and seamless free-plan façade.
Residential
Commercial
Stagwell Group
Yancey Richardson
Neo Dekor
NYC 2012 Olympics
Tower East
Scarola Reavis
Schell Mullaney
304 Park Avenue S
Yancey Richardson
1240 3rd Avenue
135 W 50th Street
Den Nightclub
Furniture
Clients
1240 3rd Avenue1994
New York, NY
The client, and Upper East Side Cooperative Board, wanted to increase retail space and update the sidewalk image to complement the residential tower in this renovation. Additional retail space was gained by obtaining a zoning variance to extend the store front outward toward the property line, while a modern free-plan façade with horizontal strip glazing fulfilled the retailers’ need for visibility. The façade is carefully proportioned to provide a framework for a sophisticated system of lighting and stainless steel signage. The resulting modern expression is softened with the use of European limestone, frosted glass, and metal. Accent lights were inserted at regular intervals in the frosted glass panels, providing depth in a seemingly taut and seamless free-plan façade.