The opportunity was presented to create a fresh, interactive space incorporating a distinct building identity. Color, form, and texture were all combined to create attractive and inviting spaces at both of the building entries and lobbies. The exterior was unified by employing a standard awning and sign band system for all the ground floor stores. The entries on both 50th and 51st streets were highlighted and indentified with a series of six vertical banners and illuminated stainless steel signage.